Services
We own your GTM systems. You run your business.
A subscription partner across four GTM practices — Growth Operations, Marketing Operations, Revenue Operations, and Financial Operations. Engage one practice, or all four — each comes with a trained pod, a managed stack, and a project queue that runs alongside your team.
Practices
Growth. Marketing. Revenue. Financial.
Term
90-day rolling
Team
Dedicated pod per practice
Support
Uncapped ad hoc
The four practices
Four GTM practices.
Pick one. Pick all four.
Each practice is a self-contained engagement — its own trained team, its own managed stack, its own project queue. Engage them independently or stack them together for a complete GTM operating system.
Practice 01 - Growth Operations
Growth Operations
The campaign engine. We run the inbound and outbound campaigns that create pipeline — audiences, sequences, sending infrastructure, and the campaign tracking that proves what each one returned.
Partnered With:
CMO or Head of Growth
Always Covered
No campaign managers, SDR ops, or deliverability specialists needed — we own campaign execution, ongoing optimization, and campaign reporting for this practice.
Projects in this practice
001
Inbound Campaign Ops
·
Landing Page & Form Builds
·
Nurture Program Build
·
Inbound Handoff & Routing
·
Content Syndication Ops
·
Campaign Reporting Pack
002
Outbound Campaign Ops
·
Audience & List Building
·
Sequence Design & Build
·
Signal-Triggered Plays
·
Reply Handling & Handoff
·
SDR Workflow Design
003
Sending Infrastructure
·
Domain Warm-up & Setup
·
Email Authentication (SPF / DKIM / DMARC)
·
Inbox Placement Monitoring
·
Mailbox Provisioning
·
List Hygiene & Validation
004
Campaign Tracking & Model
·
Campaign Object Architecture
·
UTM & Source Taxonomy
·
Pipeline per Campaign Reporting
·
Campaign Multiplier Model
·
Channel Mix Planning
Stack we manage
Outbound & Sequencing
Outreach
Salesloft
AmpleMarket
Apollo
Instantly
Audience & Data
Clay
ZoomInfo
LinkedIn Sales Nav
Cognism
Common Room
Deliverability
MailReach
ZeroBounce
S
Smartlead
Campaign Automation
HubSpot
Marketo
C
Customer.Io
I
Iterable
Signal & Intent
Koala
RB2B
Keyplay
How we work
A subscription partnership,
not a one-off project
You don’t hire LeanScale to do one project. You hire us to own one or more GTM practices on an ongoing basis — with a dedicated team per practice, a continuous project queue, and no caps on the small stuff in between.
01
GTM Diagnostic
We map your systems, gaps, and priorities in a structured discovery. Output: a stack-ranked project list with effort, impact, and a recommendation on which practices to engage.
02
Activate Your Practices
You and your architect choose which practice(s) to engage and what runs first. Each practice has its own project capacity — you always know what’s in flight per practice.
03
Execute & Iterate
Projects run on 4–12 week cycles depending on GTM complexity. Standing reviews, weekly working sessions, daily ad hoc support — uncapped, same-day SLA.
04
Close & Compound
Each project closes with a signed-off deliverable. The next priority becomes active in its place. Your systems keep improving every month, not just at SOW signing.
Engagement
Subscription · 90-day rolling
Team
Dedicated pod per practice
Project cycle
4–12 weeks per project
Ad hoc support
Uncapped · same-day SLA
Customer proof
Built by operators,
trusted by growth-stage SaaS
We’ve owned the GTM systems for 100+ growth-stage B2B SaaS companies — from Series A to late-stage. A few of the teams we’ve partnered with:
Selected customers
M
Mistral AI
C
Chainguard
A
AssemblyAI
C
Clio
Fountain
RunPod
Factory.ai
Ocrolus
A
Anrok
Act-On
G
GreyNoise
I
Integrate.io
CallRail
P
Patlytics
SpyCloud
Scandit
Coactive
wealth.com
OpenArt
OnBoard
Revenue Ops - Growth Model
Speech recognition · Series C · 100–250 employees
“LeanScale was able to build a plan we could trust with accurate data from the Salesforce instance they built and manage.”
Matt Willis, CRO
4 wks
Sales capacity + integrated growth model delivered
Revenue Ops - CRM Migration
Data integration platform · 51–100 employees
“LeanScale provided the playbook and technical expertise to get us up and running in 60 days. We were impressed by the speed, but even more impressed by how smooth and thorough the process was.”
Donal Tobin, CEO
60 days
10 years of Pipedrive history migrated to Salesforce
Revenue Ops - Outsourced RevOps
Ecosystem-led B2B · 120 employees · $100M+ processed
“LeanScale did an incredible job moving our organization to Salesforce from our previous CRM and then proceeded to become a core component of our GTM organization.”
6 wks
Zoho → Salesforce migration, then ongoing full RevOps
Why LeanScale
What you get that you
can’t get anywhere else
The most common alternatives — and what makes LeanScale different.
LeanScale
Hiring in-house
Project agencies
Consultants
Senior Team of Operators Ready day 1
✓
✗
?
?
Full GTM tech stack capabilities
✓
?
✗
?
Growth, Marketing, Revenue and Fin Ops coverage
✓
?
?
✗
B2B SaaS / AI focus
✓
?
?
?
Cost
$$
$$$$
$$
$$$
Get started
Run a GTM Diagnostic. We’ll
recommend the practices that fit.
A 30-minute discovery call. We’ll map your systems, surface the highest-impact gaps, and recommend which practice (or practices) to engage and what to ship in your first 90 days. No pitch deck.
Powering startups backed by the biggest VCs in tech
Lightspeed
a16z
General Catalyst
Insight Partners
Bessemer
Updata
Sapphire