GTM Ops Blog
Join The LeanScale Advocates Program
LeanScale is now one of the largest GTM consulting firms for startups globally, and we’ve built our entire business around referrals.
In fact, over 90% of our business comes from referrals.
These referrals came from investors, customers, fractional GTM execs, GTM technology platforms, and team members.
Referrals have evolved into the core of how we are building our business in our company flywheel. Starting with delivering work our customers can be proud of in order to grow LeanScale Evangelists. (flywheel below)
LeanScale is now one of the largest GTM consulting firms for startups globally, and we’ve built our entire business around referrals.
In fact, over 90% of our business comes from referrals.
These referrals came from investors, customers, fractional GTM execs, GTM technology platforms, and team members.
Referrals have evolved into the core of how we are building our business in our company flywheel. Starting with delivering work our customers can be proud of in order to grow LeanScale Evangelists. (flywheel below)
LeanScale’s Company Flywheel
Teams and individuals at Clio, Mistral AI, Chainguard, Fountain, and dozens more have been a part of the flywheel. It started with our team delivering high quality work – and eventually came from some form of a referral.
Today, we’re giving back to our referral partners, and opening up to our entire community, with the official launch of LeanScale Advocates.
LeanScale Advocates Referral Program
It might seem surprising that we’re making a big deal about giving people money for sending us referrals. There isn’t anything new or novel about that. This concept has been around for years—but we view this as something slightly different.
The Basics
Yes, we’re giving away referral fees. 10% of agreements that are on average $200k/year. Below are what some of our top referral partners will make per year:
| # of Referrals | $ Earned ($200k ACV) |
|---|---|
| 2 | $40,000 |
| 5 | $100,000 |
| 10 | $200,000 |
| 50 | $1,000,000 |
Referral credit will be sent upon collection of each invoice. No caps or limits.
What We Think Is Interesting
Outside of making money, we believe there are benefits to each of our typical partners based on what the market looks like today.
Protecting your reputation
| Free Audits | All Advocate referrals will get a complimentary GTM Audit to support. This costs us about $5k but is complimentary and done before any agreement or contract is needing to be signed. |
| 30-day Insurance | To protect your brand making a referral to LeanScale—each referral engagement is insured for the first 30 days to ensure service is above and beyond expectations. |
Building your brand
| Brand Building | Each Advocate can be featured on the largest GTM Ops Youtube channel in the world. 300k+ subscribers. |
| Operating Support | Have a strategy or system that needs to be operationalized? That’s where we come in. We’ll make sure Advocates from Fractional GTM Execs to GTM Technology Platforms all have a trusted partner to make sure we can take their ideas/solution and engrain them in their referred engagement. |
Each benefit is available to all advocates, and below are some situations in which we think they can be most beneficial.
Investors
- Complimentary Audits—for all portfolio companies to make the most out of each Go-to-Market. Ensuring all planning, process, systems, and reporting are state-of-the-art.
Current & previous customers
- 30-day Advocate Insurance—you can trust us getting the job done just as we did with you. More below, but we’ll refund 100% on any engagement referred to us if the first 30 days are not incredible.
Fractional GTM execs
- Operationalize your strategy—there are many great execs in the market who offer very useful strategic advice. But they often require the team that hired them to go implement the work. That’s where LeanScale comes in—we take your guidance and operationalize it in systems, reporting, planning, and enablement.
GTM technology platforms
- Improved implementation support—software is all getting more sophisticated with AI, and oftentimes even the best systems require a ton of hands on support to make them valuable. Our team of Architects and Engineers offers world class support to make sure systems and process are aligned to make the most out of your technology.
Getting Started
To get started or to learn more about our program, visit the LeanScale Advocate portal here.
Boost your revenue operations today with LeanScale.
GTM Operations purpose-built to help startups gain distribution before incumbents build their technology.
Boost your revenue operations today with LeanScale.
GTM Operations purpose-built to help startups gain distribution before incumbents build their technology.