Jampack
Synchronization of Google Calendar Events with Salesforce
Overview
Jampack is a Las Vegas-based technology company specializing in bundling event tickets, hotel accommodations, and exclusive perks into seamless, customizable packages for live events. Founded in November 2020 by Andrew Citores, Sonny Smith, and Daren Libonati, the company aims to enhance event experiences for attendees while providing event organizers with tools to increase revenue and streamline operations.
Problem
Jampack faced a challenge in synchronizing events in their Google Calendar with Salesforce (SF) Einstein Activity Capture when an opportunity was marked as “On-sale.” This resulted in a lack of seamless sharing of information with internal teams, potentially leading to missed opportunities and decreased productivity. The manual effort required to keep calendars up-to-date was not only time-consuming but also prone to errors.
Key Project Milestones
Key Project Milestones
To address the challenge, LeanScale undertook the following key milestones:
Integration Planning
Integration Planning
Defined the scope and requirements for creating customized calendar events using Google Calendar and Salesforce Einstein Activity Capture.
Workflow Setup
Workflow Setup
Implemented workflow logic to support event creation based on opportunity data, laying the foundation for automated trigger execution.
Trigger Configuration
Trigger Configuration
Configured triggers to automatically update Google Calendar when an opportunity was marked as “On-sale” in SF Einstein Activity Capture.
Testing and Quality Assurance
Testing and Quality Assurance
Conducted thorough testing to ensure the integration worked seamlessly and was free from errors.
Deployment and Maintenance
Deployment and Maintenance
Deployed the integration and provided ongoing maintenance and support to ensure its continued functionality.
Outcome
The successful integration of Google Calendar with SF Einstein Activity Capture enabled Jampack to automate the synchronization of events, ensuring that internal teams were always informed and up-to-date. This resulted in increased productivity, reduced manual errors, and improved collaboration across teams. By working with LeanScale, Jampack was able to enhance its operational efficiency and drive business growth.
